MBA - Marketing | MS - Human Factors
6 years International Experience
Hi there! I'm Adam, & I love learning about people.
I work in the fields of marketing & user research to help organizations see their customers as real human beings. Interacting directly with consumers early in the design process helps to generate feedback quickly, so we can develop products with greater relevance.
International environments have become a natural part of my life. I've lived in Taiwan for more than 5 years and have engaged in research & product management across four continents.
On the design side, I partner with organizations to shape their brand identities for maximum relevance. Leveraging a remarkably fast sketching ability, I help clients and coworkers spark life into their ideas.
2020 Favorite Reads so far..
Factfulness, Rosling - Perspective is a powerful thing. In many ways, our societal issues have improved. Hans offers a refreshing view of our recent past.
When: The Scientific Secrets of Perfect Timing, Pink - We constantly think about time, yet we don’t know much about it. Dan Pink offers data-backed insights that can help build a better schedule.
The Culture Code: The Secrets of Highly Successful Groups, Coyle - Do you ever wonder why some teams thrive with genuine chemistry and others seem to fizzle? While a number of factors come into play, Daniel Coyle presents several actionable traits we can build in ourselves that contribute to healthier group cohesion.
2019 Favorite Reads
Late Bloomers, Karlgaard - Read this no matter where you are in life. It has become one of my all-time favorites.
Finish, Acuff - Finish reads like a blog post, yet it presents valuable & easy-to-remember takeaways for getting things done.
Permanent Record, Snowden - This was well written and was informative on multiple levels.
Thinking in Bets, Duke - Annie offers engaging insights on strategic decision making & fair reflection.
The Undoing Project, Lewis - The beginning is painfully slow, but the second half packs a punch. It is filled with enlightening observations within decision making and behavioral economics.